About

Life-Ennobling Design started as a conversation between an economist curious about design, and a designer curious about the economy. At the centre of our conversations is a deep frustration about the worldview driving our professions, but also a love for their potential, if used for generative purposes. We became curious about the overlaps but also about the lack of meaningful interactions. Life-Ennobling Design dances at the intersection of Life-Ennobling Economics and Conversational Design. Drawing on the multidisciplinary expertise of Dm’s Next Economics Lab and Conversational Design Studio, we will explore how designers and non-designers can collaborate to reconfigure societal systems.

What is Life-Ennobling Economics?

Life-Ennobling Economics is a bold vision and a call to action. It is an ennobling invitation to break free from ideological constraints, to curiously explore diverse perspectives, and to challenge the foundational building blocks of our extractive socio-economic systems. Implicit in the underlying philosophy is an understanding that the structure and values of the economy must be in service to all forms of life, providing an inclusive scaffold of care and respect.

What is Conversational Design?

To evolve from an economy of extraction to an economy of care we need to evolve from Communication Design to Conversation Design. While Communication Design builds one-directional relationships between corporations and consumers, Conversational Design builds frameworks and pathways for communities.

Nathalia Del Moral Fleury has 19 years of experience in business strategy and transformation. She holds two master’s degrees: the first in Business Management from the Sauder School of Business (UBC), and the second in Regenerative Economics from Schumacher College, UK. Her latest experience involved co-creating and deploying an impact investing fund across Canada, France, and Mexico. Prior to this, she served as the general manager of Yves Rocher for North America, managing 450 employees and overseeing end-to-end operations. Nathalia is an advocate for life-enabling economic principles.

Emily Harris, FCA is a Senior Dm Fellow who supports the ongoing development of Dm’s finance and economic innovation workflows. She is a Chartered Accountant and a Fellow of the ICAEW who also holds an MA in Regenerative Economics (Distinction) from Schumacher College. Completing her training with Deloitte in London, she was a manager in their Big Ticket Restructuring Team during the 2008 global financial crisis, before moving on to hold international CFO positions. Outside of Dm, she runs a small regenerative accounting practice and is committed to building practical tools for life-ennobling economies.

Martin Lorenz, PhD is the Conversational Design Lead at Dark Matter Labs. He holds a B.A. in Graphic and Typographic Design from the Royal Academy of Arts (KABK) in The Hague, Netherlands and a M.A. and Ph.D. in Design Research from the University of Barcelona, Spain. He is the co-founder of TwoPoints.Net, FlexibleVisualSystems.info and Coding Systems. Martin has taught Design since 2003 at over a dozen design schools around the world. His book Flexible Visual Systems has been published in English (5th edition), Spanish (2nd edition) and Japanese (1st edition).